Radici
Published January 2024
ABOUT RADICI
Radici is a place-based project that invites us to deeply connect into relationships with a living landscape, to consider more than human perspectives alongside the historic human relationships and stories, and to experiment and grow a living regenerative culture on the landscape.
Radici’s mission is to grow deep roots back into this place, following the rhythms and patterns of the living world and how that might shape new forms of human organising and flourishing in times of climate, ecological and social breakdown. To grow a life-sustaining culture, grounded in community with a sustainable operating system, financially, socially, ecologically and spiritually.
At the heart of Radici is connection and learning. A place to connect in new ways with ourselves, with community and with nature - our more-than-human family.
THE BRIEF
The brief was to create a brand for Radici that felt like a vibrant celebration of food, culture and its living ecosystem — a party that you want to be a part of. New perspectives and realities are evoked through unexpected colour. A brand library of illustration, photography and photocopied cutouts combine to create a infinite playful and rebellious combinations, and represent the entangled diversity of beings at Radici.
It was important that the Radici brand was easy for anyone in the team to create with. We provided Brand Guidelines, Canva templates for social media and presentations, and Google Slides templates for internal presentations, alongside branded marketing materials such as business cards, postcards, and a bottle label for Radici’s first batch of olive oil.
